The “Sex & the City” Sweepstakes
OFFICIAL RULES AND REGULATIONS
Open to residents of Canada

The “Sex & the City” Sweepstakes (the “Contest”) is sponsored by Alliance Films and Mercedes-Benz Canada Inc. (collectively the “Sponsors”). The Contest begins at 12:00:01 AM (ET) on Monday. May 12, 2008 and ends at 11:59:59 PM (ET) on May 19, 2008 (the “Contest Period”).

TO ENTER: No Purchase Necessary. Residents of Canada who are the age of majority can enter the Contest. To enter, log onto www.alliancefilms.com, complete the online Entry Form with full name, complete mailing address (including postal code), daytime telephone number (including area code), email address (if applicable), and click the “submit” icon and you will be entered automatically once into the Contest. All entries must be received on or before 11:59:59 PM (ET) on May 19, 2008 (the “Contest Closing Date”).

Limit of one (1) entry per person or household address will be accepted during the Contest Period.

GRAND PRIZE: There will be one (1) Grand Prize Package available to be won consisting of a trip for two (2) adults to New York City, including return economy airfare for two (2) departing from Pearson International Airport in Toronto to New York City, one (1) night’s accommodation in Toronto prior to departure in a hotel based on double occupancy as selected by the Sponsors, two (2) nights’ accommodation in a hotel in New York City based on double occupancy as selected by the Sponsors, ground transportation to and from the airport in New York to the selected hotel, an official Sex & the City Tour in New York City for the winner and his/her guest, two (2) tickets to the Sex & the City Movie Premiere in New York City, transportation to and from the hotel to the movie premiere, a new outfit and shoes supplied by Hazelton Lanes, crystal accessories supplied by Swarovski and massages for winner and his/her guest. The approximate retail value of the Grand Prize Package is $8,500.00 (CDN). The Grand Prize winner and his/her guest prize experience will be documented on Entertainment Tonight Canada (ET Canada) and the Grand Prize winner and his/her guest must agree to have his/her face on camera. If (and only if) the winner resides 250 KM or more outside the Greater Toronto Area (within or outside the Province of Ontario), transportation for the winner and his/her guest will be included in the Grand Prize Package. Depending on the distance the winner resides from Toronto, ground or air (economy) transportation will be determined in the Sponsor’s sole discretion. The winner and his/her travel guest must each have valid travel documents prior to ticketing and be legally able to travel to the US. The winner and his/her travel guest must travel on the same itinerary. All departure taxes (at the time of booking), transfers, meals, insurance, items of personal nature and all other costs and expenses not specifically stated as included herein are the sole responsibility of the winner and his/her travel guest. The winner and his/her travel guest must be available to travel between May 25 – May 28, 2008 or the Grand Prize Package will be forfeited and another entrant will be randomly selected. The winner’s travel guest must have reached the age of majority in his/her jurisdiction of residence in order to participate in the Grand Prize Package. No frequent flyer miles will be available for this trip. In the event that the winner does not use any portion of the Grand Prize Package, there will be no extension, transfer, substitution or any kind of compensation provided. The Grand Prize package must be accepted as awarded without substitution and is not transferable, not for resale and has no cash surrender value. The Sponsors reserve the right, in the event that the Grand Prize Package or any component of the Grand Prize Package cannot be awarded as described for any reason, to substitute another prize or component of a prize of equal or greater value, without liability.

DRAWING: The Grand Prize draw (the “draw”) will be held on May 20, 2008 at approximately 10:00 am (ET) in Mississauga, ON from among all eligible entries received by the Contest Closing Date. Odds of being selected depend on the total number of eligible entries received by the Contest Closing Date. The selected entrant will be contacted by telephone within 24 hours of the draw date. If the selected entrant cannot be reached within 24 hours of the draw date the selected entrant will be disqualified and another entrant will be randomly selected until such time as contact is made by telephone with a selected entrant or there are no more eligible entries, whichever comes first. The Sponsors will not be responsible for failed attempts to contact a selected entrant.

ELIGIBILITY: To enter and be eligible to win, a person must be a resident of Canada who has reached the age of majority in the jurisdiction in which he/she resides and who is not an employee of the Sponsors, their affiliated companies or agents, their respective advertising or promotional agencies, the independent contest organization or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not). In these Official Rules, “immediate family” includes mother, father, brothers, sisters, sons, daughters, partner or spouse.

GENERAL: By entering the Contest, entrants agree to abide by the Official Rules and the decisions of the independent contest organization with respect to all aspects of the contest, which are final.

To be declared a winner, the selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question. The selected entrant and his/her travel guest will also be required to sign a Declaration and Release Form confirming compliance with the Official Rules, acceptance of the Grand Prize package as awarded, without substitution, and releasing the Sponsors, their affiliated and related companies, advertising and promotional agencies, the independent contest organization and their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”) from any liability in connection with the Grand Prize package or this contest. The Declaration and Release Form must be returned within the time period specified on the Declaration and Release Form or the Grand Prize package will be forfeited. The Grand Prize will be coordinated with the winner by the Sponsors upon receipt and verification of his/her release form.

The Sponsors accept no responsibility for loss, damage or claims caused by or resulting from the contest or the Grand Prize. By entering and accepting the Grand Prize, the winner consents to the use of his/her name, address (city and province) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsors with respect to this Contest.

The Sponsors and the independent contest organization will not be responsible for late, lost, illegible, incomplete or destroyed entries and all such entries are void. The Sponsors and the independent contest organization do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Entry material/data that have been tampered with or altered are void. In the event it is determined that an entrant has entered in a fashion not sanctioned by these rules and/or has submitted more than the number of entries permitted by these rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified.

The Sponsors reserve the right, with the consent of the Régie des alcools, des courses et des jeux (the “Régie”) in the Province of Québec, to terminate or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, such as tampering, the Sponsors reserve the right, with the consent of the Régie, to cancel the Contest and conduct the random draw from all previously received eligible entries and mail-in entries received by the Contest Closing Date.

For Québec residents only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

All entries become the permanent property of the Sponsors and none will be returned. No correspondence will be entered into except with the selected entrant. This Contest is subject to all applicable federal, provincial and municipal laws.

The Sponsors respect your right to privacy. Personal information collected from entrants will only be used by the Sponsors to administer the Contest and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsors. For more information regarding the manner of collection, use and disclosure of personal information by the sponsors, please refer to the Sponsors privacy policies, which are available at: www.alliancefilms.com and www.mercedes-benz.ca.